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According to David Newman, there are 3 signs that you may not be taking your business serious enough. First, your e-mail address ends in @aol.com. Second, you don’t have a personal website for your work. Third, your business cards still have little perforated edges. Do you find yourself fitting any of these signs?
Let’s take a look at what your materials say about your company. Brochures, a website, even direct mail pieces. Are you spending too much time talking about your services, competitive prices and the great selection you offer?
When you reach a jobsite, it’s more important to show up with a bucket than a microphone. What does that look like?
Marketing is all about relationship building. Once there is a foundation, then you can truly sell. What value are you adding to your customer’s world in order to earn the right to have a conversation with them and offer solutions to their problems?
We’ve previously talked about homeowners looking for referrals when searching for HVAC contractors. While 34% of homeowners say they’ve recently recommended a local business by word of mouth, do you know where else they’re going?
When surveying almost 2,500 HVAC replacement buyers, the top two reasons homeowners stated were the most important factors for selecting a contractor were that 1. They either used the contractor before, or 2. They received a referral from a friend. With that being said, what are you doing to follow up with your current homeowners, and help the other homeowners getting referrals find you?
The American Home Comfort Study surveys HVAC replacement buyers and analyzes their shopping experience from start to finish. Over the next few weeks, we’re going to highlight a few of the facts that stood out as something that will impact your business. The first change we noticed is that for the first time ever, homeowners are telling us that they are looking to the internet as a resource for HVAC information FIRST before looking to a contractor for a recommendation. How is this going to affect your business?
